Platform · 01

The forward signal for construction equipment.

UCC tells you what was financed. BiltReady tells you who will buy next. Three surfaces, one buyer graph, weekly refresh — built for OEMs, dealers and rental companies.

Surfaces: Chat · Act · ManageAssistant: GooseTenancy: Single-tenant per org · RLS-isolatedRefresh: Weekly

UCC is wrong about who, when, and how much.

UCC was built to record financing. It was never built to predict demand. Three structural failures decide what that costs an OEM, a dealer, or a rental company.

01 · WRONG ABOUT WHO
2.7x

Size distortion

UCC reports ~62% of fleet value sits with sub-$1M-revenue companies. Verified figure: ~23%. Production planned against UCC over-invests in low-value segments.

02 · WRONG ABOUT HOW MUCH
Billions

Invisible to UCC

UCC captures financing. It does not capture rental contracts or product support. Extrapolated across the US, the gap is in the billions.

03 · WRONG ABOUT WHEN
4 → 12+

Backward vs forward fields

A UCC row carries 4 backward observations. A BiltReady row carries 12+ forward predictive signals on top of that subset.

UCC tells you what was financed. BiltReady tells you who will buy next.

Same account. Two different records.

BiltReady is not a richer carving of the same data. It is a fundamentally different signal.

UCC record · 4 backward observations

What was financed

  • Equipment make
  • Equipment value at filing
  • Year financed
  • Cumulative filing count
Lagging. Filtered through lenders.
BiltReady record · 12+ forward predictive signals

Who will buy next

  • Probability tier · Best, Future Best, Rising Star
  • Sales motion · rental-led, sales-led, balanced
  • Predicted fleet count and value
  • SKU family mix
  • Four-quarter opportunity timing
  • Channel mix · sales, rental, product support
  • Modeled credit score
  • Native firmographics · employees, revenue
  • Year established · SIC · county / MSA mapping
UCC observations included as a subset.
Better signal in. Better allocation out.

Three surfaces. One platform.

Hand your reps the call. Hand your planners the quarter. The same buyer graph behind both.

01 / CHAT

The answer, with the receipt.

Natural-language access to your full buyer graph. Every claim cites a row. One-click handoff into Act.

  • Cited answers — every claim ties back to a row
  • Saved questions, scheduled briefings
  • One-click handoff into Act
02 / ACT

From insight to call sheet, in one click.

Prospect lists, contact intel, and route plans. The handoff from Chat lands as a pre-built call sheet — not a CSV the rep has to clean.

  • Territory-scoped prospect lists
  • Contact intel from the enrichment pipeline
  • Daily / weekly route plans · playbooks
03 / MANAGE

The view from the office trailer, wired to a forward signal.

For sales managers, principals, and OEM regional leadership. Forward, not just historical.

  • County-level market share by brand
  • Territory coverage and white-space
  • Aggregate rep activity — outcomes, not keystrokes

How the loop runs.

Each pass sharpens the next. We bring the data, your team works the leads, the outcomes feed back in — and the next ranking is better than the last.

  1. 01

    We bring the data

    Buyer graph, fleet history, and equipment intel — stitched together for your territory.

  2. 02

    We rank the leads

    Propensity, retention risk, and timing scored per buyer × equipment type.

  3. 03

    Reports land in your hands

    Top-of-day briefings inside the app and emailed straight to your reps.

  4. 04

    Your team works the list

    Reps create opportunities, route the day, and call the shots that matter.

  5. 05

    Feedback flows back

    Outcomes and market signal come back to us — the data gets sharper.

The flywheel is not yet wired in production. Phase 2 work — see roadmap below.

What we ingest.

MKT

Market intel

Companies by industry, velocity, hotspots, capex, project linkages.

UCC

UCC filings

State-by-state liens. The legacy spine — we use it and we know where it fails.

EQP

Equipment specs

SKU graph by brand, class, vintage, hours, attachments. Required for fleet resolution.

CON

Contact intelligence

Decision-makers, influencers, CRM enrichment. Authenticated — not surfaced in public chat.

TXN

Transaction history

Historical sales, rentals, and service — supplied under consent. Training signal for the model.

FIRM

Firmographics

SIC, employees, revenue, year established, county / MSA mapping.

Roadmap.

Two phases. No mystery boxes. The flywheel isn't real until Phase 2 — we say so. Pilot customers shape what ships.

PHASE 01LiveShipped

Foundation: Chat + Act + Manage

The three surfaces, working against a real enrichment pipeline. Live with dealers in over 5 states. CRM-lite shipped with opportunity and pipeline tracking on day one.

  • Chat — natural-language analytics with cited sources
  • Act — prospect lists, contact search, basic routing, playbooks
  • Manage — county-level market share, coverage, participation rates
  • CRM-lite — opportunity and pipeline tracking, in product
  • Enrichment pipeline — fleet ownership + equipment purchases + rental + product support
PHASE 022026In progress

Feedback flywheel + workflow depth

Close the loop. Every accepted recommendation, every won deal, every "skip" trains the next call. Workflow surfaces stop being CRUD and start having opinions.

  • End-to-end outcome capture from Act → model
  • Optimized multi-stop routing with rep preferences
  • Sales-manager workflow — rep coaching, territory rebalancing
  • OEM commercial workflow — forward demand views joined to dealer outcomes
  • Saved-question scheduling and proactive briefings

Run a 30-day pilot in your strongest territory.

5–20 reps. One territory. Live data, your org. We measure whether your reps spent more of their week selling than deciding.

Ask Goose →

“In God we trust. All others bring data.”

Complete Intel. Built In.